SP #018: It takes 4,000 pieces of content
Welcome to the 18th edition of Solo Pursuits, a helpful weekly newsletter for solopreneurs!
This past week, one of my two SEO side projects took a hit 🙃 while the other just keeps growing 🙂. The hit stings a lot, but that’s the name of the game. To recoup losses, the plan is to re-optimize blog posts starting with the heaviest hit ones and add more first-hand images to improve E-E-A-T (experience, expertise, authoritativeness, trustworthiness). I’ll let that sit and see how Google reacts.
Now, onto this week’s tips, tricks, and resources!
Want more YouTube subscribers? Create more long-form videos, not Shorts.
On average, long-form videos convert about 6 more subscribers per 10,000 views than Shorts do. That adds up over time!
YouTube Expert (he really is) Paddy Galloway recently released the results of a study him and his team did analyzing 3.3 billion views, 33 YouTube channels, and 5,400 Shorts.
While his sample size isn’t huge (i.e. the results aren’t conclusive), his findings still provide some interesting insights if YouTube is or will be a part of your content strategy.
Work backwards from your income goal to see how much content you need to create.
Here’s an example:
If you have a $50 digital product and want to make $2,000/month from it, you’d need 40 customers/month. To attract that many customers (given a standard 1% conversion rate), you’d need 4,000 sales page visitors/month or ~133 every day.
Now, the tricky part in my opinion is getting that. There’s ads, organic social media, blogging, influencer marketing, email marketing, affiliates, PR, the list goes on.
If you choose the organic social media route (which most solopreneurs do), you’d need to generate 13,300 impressions every day if 1% then checked out your digital product’s sales page. That’s a good bit of impressions!
Now, if you did 2 social media posts a day, that’s 6,650 impressions needed per post.
We know that social media posts don’t go out to all of your followers, so that means you’d need at least 3x that many followers on one platform (so, more than 19,950).
That means if you were starting from 0 and each social media post generated 5 new followers, you’d need to post ~3,990 pieces of content on a social media platform to get to 19,950 followers.
Whew! My math brain is out of juice lol. Of course, there’s loads of nuance to making an income from social media than what’s included here but I hope this was a bit eye-opening to how it’s kind of a numbers game at the end of the day.
Resource: IFTTT (If This, Then That)
What: An alternative to Zapier, IFTTT can do a similar job for much less. It also has loads of pre-defined automations, like keeping an up-to-date spreadsheet of every tweet you publish, keeping your social media profile photos in sync so you don’t have to change them one-by-one, and automatically publishing your YouTube videos as blog posts.
Price: There’s a free limited plan to try it out, and then it’s $2.50/month or $5/month.
Reviews: 4.6/5 from 204 Capterra reviews (as of April 17, 2023)
Meme Of The Week